Fall Workshop DETAILS

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November is shaping up to be a busy one for Farmhouse Creative including two new dates for local workshops! The former teacher in me geeks out over the chance to get back into a classroom setting and share insights on social media with farmers and small business owners. I’m so looking forward to next month’s workshops!

Here’s where you can find me next month:

SOWING THE SEEDS OF SOCIAL MEDIA SUCCESS —Strategic Marketing Planning

This workshop is hosted by the University of Maryland Extension and will help farms and agribusiness owners learn how to take their social media and marketing efforts to the next level. This workshop is aimed at business owners who are already comfortable using social media and are ready to get more strategic in their planning and marketing.

Attendees will learn to define business vision and goals, brand voice and how to align them with social media marketing activities,

  • Gain insight on the operation and application of major social networking platforms,

  • Learn to create a marketing action plans based on desired outcomes and how to integrate social media into the mix.

  • Stay out of trouble by learning the legal parameters concerning postings, dealing with negative feedback, posting pictures, and on-line offerings.

  • Hear from a panel of successful social media farm marketers.

I will be presenting on setting missions and goals for your online time, identifying your ideal customer, writing a working marketing plan/calendar, and how to evaluate and measure your success.

THIS WORKSHOP WILL BE OFFERED AT TWO DIFFERENT LOCATIONS/DATES:

November 13, 2018 :: Maryland Agricultural Resource Center, Cockeysville, MD

November 15, 2018 :: Chesapeake College, Wye Mills, MD

Cost is $65 and includes lunch and resource packet

Register for Cockeysville HERE

Register for Wye Mills HERE