Hashtags on Pinterest: What you need to know

Should you be using hashtags on Pinterest? 

For years, any Pinterest guru would tell you that hashtags on Pinterest are pointless, don't work and detract from the quality of your pins. But now, it seems that philosophy is changing. 

Today on their blog, Tailwind shared new information for pinners from a recent "insiders tour" of Pinterest headquarters by Vanessa Kynes.  In her conversation with Tiffany Black, Head of Content Business Development and Corporate Development at Pinterest, she said that hashtags are back. And while you may not see the functionality on your account quite yet, it looks like they are definitely coming soon. 

It is true that In the past, I think that we were dissuading people from using hashtags. We are actually changing that such that you can and are often benefited in the future by using hashtags. 
— Tiffany Black @Pinterest

It looks like there has even been some rumblings of hashtag rumors around the internet. A few weeks ago, there were reports that suggested hashtags were showing up as clickable links just above a pin's description. Clicking on these hashtags would take you to related pins. And another blogger mentioned seeing a suggested list pop up when she was writing a pin description and accidentally typed in a hashtag. 

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So it appears that hashtags, which are an important part of most social media sites, are coming to Pinterest very soon--as both a way to add important, relevant keywords to your pins and as a means to search for related pins. 

How should you use hashtags on Pinterest now?

Like most things in marketing, relevance and balance is key. Dumping 50 keyword pins into your description is NOT the way to go. Instead, the best practice is to use  relevant hashtags with keywords that might be used when searching for your content.  

It’s not the volume of hashtags that’s really useful, it’s actually making sure you are using the hashtags that people will likely be searching for. So not trying to do like 100 because actually doing too many will decrease rank in some capacity because we will think it is possibly spam.
— Tiffany Black @Pinterest

So add this new best practice to your Pinterest strategy and start using smart, relevant hashtags in your pin descriptions now! It will be interesting to see how this takes shape on Pinterest and rolls out to all users.